You’ve probably seen this logo before. Below is the story behind the positive motto.
“For five years Bert and John Jacobs traveled the East Coast, selling their tee shirts in the streets and door to door in college dorms. They lived on peanut butter and jelly, slept in their van, and showered when they could.
By August of 1994, with a combined sum of $78 in the bank, the brothers considered giving up on the ultimate road trip. Then they created Jake and he showed them the way.
Today, Jake and his trusty dog Rocket have become icons of optimism, and the Life is Good clothing brand is spreading good vibes all over the world.”
(from the book Life is Good: Simple words from Jake and Rocket)