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Campaign for UMW: “Welcome to the Good Life”

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For our project we decided to do a storyboard that encompassed the overall college experience: campus, athletics, academics, social life and future.  The entire message is satirical, with the commercial opening with Kanye West’s “Welcome to the Good Life,” the good being life at Mary Washington.  After an introduction to the campus, the commercial highlights our “DI” athletics, notable alumni Albert Einstein and finally our social scene, with parties so intense they will even wear A-List stars out.

Part 1: Flickr Gallery–Storyboard

Part 2: Closing Image



Introduction and Closing: Kanye West’s “The Good Life”






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