When everyone thinks of the Disney princesses, they think of the picturesque life that is often coupled with the magical time seen at Walt Disney World. Often times people don’t realize that the princesses had a rebellious time in their lives. A preview for this rebellious time for the princesses is portrayed in a poster.
With the new release of Toy Story 3 floating in the heads of the Pixar movie producers, which are a common rival of the Disney movie producers, Pixar needed a way to eliminate some major competition. One of the producers at Pixar remembered a past employee, against business policy, went and hid cameras all around various Disney princesses homes, attempting to catch them doing something inappropriate or un princess like. He then created a montage of all the misconduct/poor behavior of the “perfect” Disney princesses.
To keep Disney from releasing any movies near the time of release for Toy Story 3, Pixar sent a ransom note, to Disney movie productions, with a copy of the video montage.
This ransom note coupled with the video montage caught the attention of the Disney movie producers. To prevent the degradation of character for the Disney princesses, Disney withdrew all movie releases for the time around when Toy Story 3 was released. The public found out in various ways, one of which being a breaking news story over the radio.
It is safe to say that Pixar was successful in eliminating one of its major competitors in the movie industry and was able to gain major profit from Toy Story 3! But I must say that all though it was a clever way for Pixar to eliminate its competition for the time being, they might want to watch their back for what Disney might have up their sleeve.
For more on the production of this story, see:
1. The blog: Rebellious Princesses
http://ashstegemiller.com/wordpress/2012/12/01/the-rebellious-princesses/ gives a general outline of how the poster was created and a light background on the hiding of the princesses rebellion time.
2. The blog: The heart of the blackmail
http://ashstegemiller.com/wordpress/2012/12/02/the-heart-of-the-blackmail/ is where you can find the montage of what type of behavior was conducted during the princesses rebellious time.
3. The blog: Disney Blackmail
http://ashstegemiller.com/wordpress/2012/12/02/disney-blackmail/ gives you a small story on why Pixar wrote this ransom note and how the note was created.
4. The blog: When the public finds out!
http://ashstegemiller.com/wordpress/2012/12/02/when-the-public-finds-out/ shows a more in-depth depiction of how the public reacted to Disney removing it’s movie releases near the release of Toy Story 3. s