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Brand Persona & User Story

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I am currently in the midst of trying to finalize my brand persona, and one of the main things to consider is WHO my designs will appeal to – I need to reach a demographic of some sort, slowly but surely. So, when I think of a potential ‘fanbase’ or type of person/people that I would like to work with, I would imagine that this person would have heard about me through a friend, or by my reaching out to them on a collaborative level and vice versa (through websites, social media, etc). They would have checked out my portfolio online (soon to be in existence *fingers crossed*), thought it was really great and that my style of design/photography is really appealing, and can be sold to a wide demographic of people and make lots of money, obviously. I don’t mean to digress, but let’s not kid ourselves in defining what us ‘creatives’ do, and that is we create a product for profit, and that profit will allow us to create even more products. Time is money, and when you have the money, you can allow yourself the time to create ‘more’. If this is accurate, and makes sense, then that’s great. But, if I just sound like a naive know-it-all trying to market myself to a social equity of less than 500 individuals, then that would be accurate as well. Being an INTJ personality type, I am comfortable in admitting that I know what I don’t know.  

In continuation, on a professional level, if this person is to work with me/hire me, a professional relationship based on mutual collaboration would be preferable, so to not misrepresent whatever product I/we design, and give me free run of my own creative process and idea’s. I would like this person to have a set goal in mind for my product – from a second-set-of-eyes perspective, they would know how to use the product, why it is appealing, and can explain to/influence others to become interested in it as well. They would be savvy in regards to networking and socializing with other people, and believe in the product and its success, and what avenues to reach out to in order to obtain that success. Otherwise, I will probably end up getting sucked into a corporate void without this type of person/fanbase. In conclusion, this relationship between me and a potential fanbase would be that:
1) I generate designs/products that lurk somewhere within the Marianas Trench of the colourful and fractured dream-space that which is my mind
2) They crack the whip against that raging bull, and let it rampage through a quiet street in a Spanish pueblo.   

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