PRIMARY AUDIENCE: Sarah Geographic: Country: Canada City: Toronto Neighbourhood: Lower-Middle Class Demographic: Age: 20-25 Gender: Female Occupation: Social Media Expert, Blogger Education: Fine Arts Degree Psychographic: Lifestyle: Somewhat of a frugal individual, Sarah’s hobbies include brewing beer at home, and walking her bulldog. She drinks with friends on the weekends, but spends her weeks bringing […]

STAR: To reach a global client base CORE MOTIVATOR: Problem-solving MOUNTAINS: Long-Term - Take on larger and larger clients now that the staffing and resources are available to do so. With these clients come larger and more challenging projects. Mid-Term - After successfully building up a strong enough local client-base, expanding with the freelance business, […]

- Name: Mark So-and-so - Age: 30 – 45 year old professional - Favourites: Song: Transmission – Joy Division, Movie: Anything by Wes Anderson, Book: The Old Man and The Sea – Hemingway, Magazine: Wired, Clothing: Business-casual attire. - Media Consumption Habits: Uses social media to communicate his brand message, show projects that his firm […]

My brand in the form of a tweet: “A graphic and UI/UX idea-machine with a knack for illustration and all things flat. Ready to tackle any challenge with creative genius.”   Facebook Header + Profile:   Twitter Header + Profile:

PART 01: The networks I most often visit or access would be Instagram, Tumblr, and Facebook. There are plenty of other social network options available for an individual to choose from, such as; Twitter, Flickr, Deviant Art, and even Myspace, however none hold my attention like my chosen three. There are also smaller social networks, […]

A serious social media presence is something that wasn’t necessarily considered to be important before, whereas now its importance has exploded to a point where people’s careers can be made or broken as a result. It has certainly become a driving force. To reference Marshall McLuhan, social media has enabled the Internet to become a […]