Chapter 16: Pricing Objectives and Policies Walmart is a very well known company within the U.S. Over the years they have made it obvious that maximizing their profits is important to their success. Chapter 16 of Essentials of Marketing discusses the various objectives and policies that companies such as Walmart choose as their path to success. Their are some companies that are driven by their sales, but there are others that are driven by their profit. In order for Walmart to meet their requirements for profit, they have to be aware of not only their competition, but staying on top of their tasks to ensure they are covering every aspect … Continue reading →

Chapter 15: More Details on Advertising, Publicity, and Sales Promotion The Essentials of Marketing states that in 2010 Television used the most amount of money for advertising their products/services to the public. Although that fact is still true today, it seems evident that as the times are changing the internet and its influence on our generation may eventually catch up. A major method for advertising amongst college students and people under 30 has been through social media such as Facebook, Twitter, and even Instagram. The very interesting thing is that sites like Facebook have tutorials on how to advertise for your business by using their site along with listing their … Continue reading →

Chapter 14: Personal Selling Personal selling is strategy that causes sales people within a company to convince potential buyers to purchase their product. This article discusses the various marketing strategies in personal selling. Personal selling is seen even when a person is trying to sell themselves to potential employers. The main concept is attempting to convince someone that you or your product is the right fit for them/their needs. Many people fail to realize that there are many different ways to personal sell, some are positive and some are negative. In order to approach the personal selling situation properly, one must understand that there are strategies that work better than others, … Continue reading →

Chapter 13: Promotion “Promotion is communicating informationbetween the seller and potential buyer or others in the channel to influence attitudesand behavior.” (Essentials of Marketing) The three basic objectives to promote a product successfully are to inform, persuade, and remind customers. The idea of informing is to provide customers with all the necessary information to explain the product and answer the questions they may have. In persuading them, you are attempting to take customers away from the competitors with similar products and persuading them that your product is “better”. The act of reminding them attempts to show that you have not forgotten about your customers and that their service matters to you. … Continue reading →

Chapter 10: Place and Development of Channel Systems Ever walk into a store and wonder WHY they sell a certain product there? Imagine visiting an area that is mostly dry and hot and walking into a convenience shop and one of the things they’re selling is an umbrella? It sounds pretty ridiculous right? Well, when organizations and companies are product planning knowing the place is very important. The most important aspect of finding the right “place” for a product is putting yourself in the customer’s perspective. Chapter 10 discusses how companies make their decisions about their product based off of the location in which they are attempting to sell and … Continue reading →

Chapter 8: Elements of Product Planning for Goods & Services “Branding” is the use of a name, term, symbol, or design – or a combination of those – to identify a product (Essentials of Marketing). The manner in which our society has progressed over the last couple of decades has caused branding to become very important for product planning within organizations. It’s unfortunate to say, but many people focus on the brand name just because they feel as if it is “socially acceptable”. When creating a product, companies strive to have the product be successful, but also to create a “brand” that will interest people and keep their business. It … Continue reading →

Chapter 5: Final Consumers and Their Buying Behavior A “need” is the basic force that motivates a person to do something, while a “want” is a need that is learned during a person’s life. As humans we are motivated by either a “need” or a “want” which has been psychologically proven. Chapter 5 analyzes the “PSSP Hierarchy of Needs” that explains the physiological needs, safety needs, social needs, and personal needs in attempt to explain why people buy certain things. It’s important to know the basics of what drives us as humans to purchase things in order to find the ideal method of marketing and reaching out to potential customers. … Continue reading →

Chapter 1: Marketing’s Value to Consumers, Firms, and Society Most of the time we don’t realize when we encounter the idea of “marketing” because it’s become second nature. Chapter 1 of “Essentials of Marketing” attempts to define marketing on a more personal level. We use marketing as a part of our everyday lives; the places we shop, the electronics we use, the goods and services we buy, and even our interactions with other people. Professor Gentry defined marketing as “providing people with what they want for perceived mutual benefit”, which realistically most of us do during the course of the day. With the understanding that “marketing” circulates our everyday lives, … Continue reading →

Making a transition with my website from the Digital Storytelling phase to my personal blog phase and now it’s time to incorporate the marketing portion. This is just to to notify readers that the posts to follow will relate to my Principles of Marketing course. “He who is not courageous enough to take risks will accomplish nothing in life.” -Muhammad Ali  Xoxo Twerk

Day 7 We woke up early, enjoyed a nice breakfast than made our way into Milan. We first got a chance to tour the San Siro Stadium that is host to both the AC Milan and Inter Milan soccer teams. We were given a tour by a boy named Alex, who’s a student at a school in the states. We also got a chance to tour the Museum in front of the stadium since we all are soccer players and find that interesting. Later we road the bus back into Milan’s main square and were given about two or three hours to simply look around, do some shopping and do … Continue reading →

Hey guys, sorry for the late updates…. getting wifi for 37 people in a hotel room in Italy isn’t as easy as one would think. Day 4 For the 4th day, our first official tour in Italy we took a little trip to Pisa. We got a chance to see the field of Miracles and take some awesome pictures near the leaning tower. A lot of us got presents from the vendors, but it was extremely hot. After the leaning tower we stopped a beautiful farm/vineyard and enjoyed a well planned out lunch. The 21 and up crew got a chance to taste some organic wines and we were given … Continue reading →

During the second day of our journey we were given an opportunity to enjoy the beautiful city of Cannes, France. This city is particularly known for the annual Cannes Film Festival that usually occurs during the month of May (it’s a shame we were about a week or so late for the festivities). The city of Cannes is very similar to Nice, but it has it’s own features as well. There were very many shops and restaurants for tourists to visit, especially since the city greatly relies on tourism for income. In Cannes we got to explore the city on our own for several hours. Some girls did some of … Continue reading →

After a very long journey that seemed to last forever, we are finally stable in our hotel just outside the city of Nice, France! We left the U.S at 7pm Monday night (June 3rd) and arrived to Nice at 11 am on Tuesday morning…. keep in mind that there is a 6 hour time difference. After our arrival in Nice we all decided that instead of heading to the hotel we would enjoy a 3 hour time free time period downtown. We were able to grab lunch and just be normal tourists in the beautiful city on the French Riviera. Around 330 (930 am Va time) we went on a 2 … Continue reading →

FOLLOW MY ADVENTURES IN EUROPE:  Today, June 3rd… my soccer team (UMW Women’s Soccer) begins our journey to France and Italy for a nine day trip. Beginning on the 12th I will take a side trip to Bosnia to visit some family with my friend Erin. During this trip I’m going to blog about all of our adventures and make sure to post plenty of pictures for everyone to be extremely jealous, but more importantly so that I have an opportunity to share it with my friends, as well as look back on it for myself. After 4 long days of training and preparation at UMW, our team is finally … Continue reading →

Last Spring while walking on campus one day I was drawn into a table set up by a couple of my fellow classmates…. the table attempted to promote the term “Don’t stereotype me” in order to open a few eyes to the students of not only our university but also other universities and people around the world. I thought for a moment of the various things that I could write on the paper … things that I feel people don’t know about me, but I’m almost 100% they’d stereotype me for. Interestingly enough one of my really good friends, someone I consider to be like an older brother was walking … Continue reading →

HELLO SECOND SEMESTER … this just lightened up my week: HONEY BOOO BOOOO 

As DS106ers one of the main things that we focused on was the “Daily Creates”. We were asked to make two daily creates for future DS106 students to complete. Earlier this semester we posted one of our daily create ideas … Continue reading →

RemixThis: This week we focused a great deal on Remixes and this is my post about the concept of Remixing media. Mashup/Remix Assignments: For this week I did the movie trailer assignment along with the album cover remix assignment. My assignments … Continue reading →

This week our main focus is on the idea of “remix”. Remix can be defined as “combining and editing existing materials to create something new” according to the first video I watched by Kirby Ferguson.  Remixes can be found anywhere, … Continue reading →

For my final project I have decided to focus on a character from my favorite TV show. The goal is to tell a story of the character “Peyton Sewyer” from One Tree Hill that sums up her life in the way … Continue reading →

This week we worked a lot with Video Assignments and learning to tell stories in various ways through Video. Here are a few assignments that I decided to do… Video Assignment 1: The Silent Era; this particular assignment was worth 5 … Continue reading →