pop culture is the culture that the general public likes. Compared to subculture and high culture, they don’t need any stable knowledge about pop culture. Therefore, they can enjoy it sensuously. By the improvement of mass media, it got easier to enjoy high culture such as art works and Opera, but still pop culture occupies general public’s attention more.
For example, Hikaru Utada, who is a Japanese R&B artist influenced especially young generation in Japan around the year 2000 by her memorable songs, and her CDs and albums always have been making great sales no matter what kind of reputation they got.