Large corporations affect the society in numerous ways especially when it comes to the different means by which they approach their clients in marketing their products or services. Corporations have a big role in pop culture, they have the power to advertise anything they want and make it popular with various ways of advertisements.
Advertising is present in almost all forms of communication; the Internet, the telephone, the print media, billboards, the postal system, television, radio. People can even advertise by talking face to face with others. On the Internet, businesses, companies and corporations have their own Web pages advertising their products, their ways of doing business, their employees, or their services. There are ads placed all over various Web pages.. On the telephone, telemarketing brings advertising down to one person trying to persuade the other into buying a product or a service by word of mouth. In the printing media advertisements are so common that when we look through a magazine we're surrounded by it. It contributes to the loss of distinct cultures and the formation of a mainstream one, a culture of pop music and Gap clothing. The print media is probably the most widespread form of advertising; books, newspapers, magazines, flyers, catalogues. Many big corporations with good advertising attract consumers who are often willing to pay big money for a brand-name.
Advertising is so widespread that everyone in the world is exposed to some form of it, just as with any other type of art. It is seen or heard by so many people in so many different ways that it can measure up to other forms through which people express themselves. A good ad has potential to effect somebody more than some other types of art. More people may be exposed to advertisements such as those in fashion magazines and on billboards and posters more than they are exposed to other forms of art, and many ads show the feelings or the images that are familiar, influential and appealing to the lives of people. All these advertisements are done by major corporations, therefore, they are the main reason for the thrive of pop culture. Big corporations sponsor the brand or whatever that is trying to sell or become popular and use all the means shown above and make it become big and famous.
What would we be without these corporations? Our world would become a boring place without competitions between companies and therefore it would be a world without creativity. These competitions make the artists or brand makers be more competitive and therefore try to be more creative to produce something that the others haven’t produce or created yet to make better money. And thus the pop culture gets created.
Here is a company that won a
Clio Award for the McDonalds advertisement, it is called
Leo Burnett and it is one of the leading advertisement corporations in the world.