Recently, I was reading an article which discussed how Google was introducing a new Mobile Payment platform on it’s newest...

Porsche. Por-Shaa. No matter how you pronounce it, you’ll recognize the brand. Porsche has a unique identity. Anyone who enjoys motorsports will be impressed with Porsche, for the most part. With a lineup of new vehicles, ranging in price from $50,000 to over $1 Million, there’s many choices to be made. While the top of […]

Apple. Love them, or hate them, we should all respect them, especially if you understand how hard it is to be a successful company in todays retail marketplace, for such a long amount of time. Today, it was announced that Apple had its most profitable quarter, ever. Impressive? Not only did Apple have its most … Continue reading Branding: Apple and the New England Patriots

The 2015 State of Marketing report has been released. It contains many insights regarding what challenges and opportunities marketers see in the coming year. One of the major focus points, for many marketers in 2015 will be Social Media and Mobile Marketing. Last year (2014), a vast majority of marketers had an increased focus on … Continue reading 2015 State of Marketing: Mobile Marketing and Social Media

Loy·al·ty  Definition:  “The quality of being loyal to someone or something.  A strong feeling of support or allegiance.” Remember the days when you would hear someone discuss their career, and it would go something like this:  “I worked for 35 years at Company X, before retiring at the age of 65, with a full pension … Continue reading Brand Loyalty

Semper Fi.  Translation:  Always Faithful.  There’s many phrases and characteristics of a Marine that will translate into the business world.  Though the similarities are so apparent, the differences are there too.  I would compare it to different languages.  Saying hello in English is the same as hola in Spanish.  Both words are providing the recipient … Continue reading From Baghdad to Boston..How the Military grooms future leaders

I’ve been getting more and more involved with social media and how it has become a lifestyle for many of us.  Of course, once this phenomenon begins, businesses start to incorporate it into their marketing plans as well.  There is an interesting shift right now, and it can be controversial, depending on who you ask.  […]