I really struggled a lot with trying to set my mind on a single idea for a radio bumper. I had tons of different ideas and takes I wanted to approach this assignment with. I came across a relatively new track by Kanye West and Pusha T called “New God Flow”.

I really loved how the piano at the beginning drove in the song, and the beat was built around it. I decided to keep it simple and and use that, and my voice as well. I tinkered a bit w/ the pitch of things, making it a bit lower. And also slowed down the tempo of my voice.

I don’t think this was my most extravagant audio assignment, but I think it is simple and iconic in a sense. If I heard this as a radio bumper, after a few times it would stick like the radio’s logo in my mind…