Simon Sinek TED Talk
Archives I watched this video a full three times before I fully understood all of. I had never really thought about why the most successful companies are actually the most successful even though other companies make products that are just as good. According to Sinek, these companies are successful because they have a purpose, a belief. These companies are not just out to get rich, they actually want to improve their products. “People don’t buy what you do, they buy why you do it” as Mr. Sinek says. People want something to believe in. People (most of the time) will […]