After reading of the article about storytelling in business I’ve realized how fast digital communication is spreading. Companies are realizing the marketing potential of digital storytelling. The great thing about a story is that it can affect people differently depending on the reader. Companies today are using stories to draw in more customers. If they use a story about their product that people can relate to they will be more likely to buy that product. The product these companies are selling doesn’t even have to be interesting, as long the way in which they present it is.
It’s surprising that companies are just now taking advantage of digital storytelling. You would think that innovative companies like Kodak would have been doing it for some time