response to: What Does Storytelling Have to Do with Business? | Content Rules by Ann Handley Storytelling in business makes sense, it just does.  It’s how a company goes from selling a product to selling an experience.  Some companies may rely less on stories than others, but the stories businesses tell are always important.  It’s (generally) ...

I’m going to take a few minutes to describe the best style of restaurants ever. The Brazilian steakhouse. You take your seat, and visit the entirely optional salad bar. Next to your plate is a coaster, red on one side, green on the other. Red up, and you will be left alone to eat your meal.  Green up, and ...

This weeks assignment was to read “Web 2.0 Storytelling: The Emergence of a New Genre” and Seven Things You Should Know about Creative Commons. The Web 2.0 article attempted to define and describe what digital storytelling is. After reading it, I don’t feel that I learned anything I didn’t already know.  The 50+ ways article was probably the only ...