1. aetherbunny

    Where we’re going, where we’ve been

    Austin Skyline at Dusk by Randall Chancellor   Right now I am sitting at work, watching the minutes tick by until I have to field a call from a distance learning company to see if I can cajole them into paying me a living wage. Later I’ll have to squeeze in another phone call for […] more
  2. ericgreenlaw

    Final Project

    Christian and I created two infographics that explored student tendencies of cheating and plagiarism in colleges and universities. We learned that a pretty good sized minority has committed a minor offense, such as copying some text from a source without citing it, and that larger offenses such as purchasing a full paper and passing it […]
  3. mwatanab

    Being Exactly Where You Need To Be

    My Sunday School class visits the nursing home across the street from us every first Sunday of the month. I was greeting new people and this one particular woman was sitting in her chair watching me closely. I wrapped up my short little spiel with the woman in the wheelchair next to her and then […]
  4. ericgreenlaw

    Propaganda Campaign

    Our group did a propaganda campaign opposing gun control laws. We found a good number of images that help portray our position on the subject. The pictures we chose use two different strategies, a satiric approach and a direct approach. We chose a fair amount of comedic pictures because satire is so useful for grabbing […]
  5. ericgreenlaw

    Pros and Cons of the Webs

    Web 1.0 Pros: mostly reliable information simple Cons: not interactive less information available Web 2.0 Pros: more interactive more information available Cons: sometimes the information is less reliable because anyone can edit it Web 3.0 Pros: virtua...
  6. ericgreenlaw

    Articles for Thursday

    http://www.jstor.org/discover/10.2307/1191297?uid=3739936&uid=2&uid=4&uid=3739256&sid=21104217290111 http://web.b.ebscohost.com.ezproxy.umw.edu/ehost/pdfviewer/pdfviewer?sid=9188d3b6-8306-4aae-a09f-102b01bc6919%40sessionmgr115&vid=8&hid=123
  7. ericgreenlaw

    Information/Communication Representations

    1. Tv ad’s, the daisy ad for example, which uses propaganda and (not so) subliminal messaging 2. Twitter, espn having live debates with analysts arguing which team will win an upcoming game and people tweeting a hashtag in support of either side 3. Music, artists making songs and lyrics supporting different causes such as political […]
  8. ericgreenlaw

    Projects I’d Like to Do

    1. My favorite idea was to recreate an old movie using new technology. I think it would be neat to see how a great old movie would look except with modern special effects. One movie that really comes to mind is The Birds. When I was little, my aunt said that was the scariest movie […]
  9. ericgreenlaw

    Reflection of Our Project

    For our project, we 3D scanned several artifacts from the James Monroe Museum including Monroe’s Desk, a bas relief of Monroe’s negotiations regarding the Louisiana Purchase, and many other of the Monroe family’s personal possessions. It was really cool and fun to have the opportunity to work up close and personal with Jarod Kearney, the […]
  10. mwatanab

    Things I Miss About Hawai’i

    It has been almost a year and a half since I was in Hawai’i; it’s the longest I have been away. I miss swimming the afternoons in the ocean with my dad, chasing his fins. Running from the aquatic life; even strokes like I am flying. Breathe in gasping for sustenance, exhale bubbles of success. […]
  11. aetherbunny

    A Cool Thing: Kate Beaton’s “Ducks”

    A Cool Thing is a weekly post wherein I find something nifty online and talk about why it’s awesome.   “Ducks” is a series of short comics by Kate Beaton (of “Hark! A Vagrant” fame). It recounts a few stories from her time working at a mining site in Fort McMurray, Canada, and it’s one […] more
  12. twerkooo


    Chapter 16: Pricing Objectives and Policies Walmart is a very well known company within the U.S. Over the years they have made it obvious that maximizing their profits is important to their success. Chapter 16 of Essentials of Marketing discusses the various objectives and policies that companies such as Walmart choose as their path to success. Their are some companies that are driven by their sales, but there are others that are driven by their profit. In order for Walmart to meet their requirements for profit, they have to be aware of not only their competition, but staying on top of their tasks to ensure they are covering every aspect … Continue reading
  13. twerkooo

    Facebook? Advertising…

    Chapter 15: More Details on Advertising, Publicity, and Sales Promotion The Essentials of Marketing states that in 2010 Television used the most amount of money for advertising their products/services to the public. Although that fact is still true today, it seems evident that as the times are changing the internet and its influence on our generation may eventually catch up. A major method for advertising amongst college students and people under 30 has been through social media such as Facebook, Twitter, and even Instagram. The very interesting thing is that sites like Facebook have tutorials on how to advertise for your business by using their site along with listing their … Continue reading
  14. twerkooo

    Personal Selling?

    Chapter 14: Personal Selling Personal selling is strategy that causes sales people within a company to convince potential buyers to purchase their product. This article discusses the various marketing strategies in personal selling. Personal selling is seen even when a person is trying to sell themselves to potential employers. The main concept is attempting to convince someone that you or your product is the right fit for them/their needs. Many people fail to realize that there are many different ways to personal sell, some are positive and some are negative. In order to approach the personal selling situation properly, one must understand that there are strategies that work better than others, … Continue reading
  15. twerkooo


    Chapter 13: Promotion “Promotion is communicating informationbetween the seller and potential buyer or others in the channel to influence attitudesand behavior.” (Essentials of Marketing) The three basic objectives to promote a product successfully are to inform, persuade, and remind customers. The idea of informing is to provide customers with all the necessary information to explain the product and answer the questions they may have. In persuading them, you are attempting to take customers away from the competitors with similar products and persuading them that your product is “better”. The act of reminding them attempts to show that you have not forgotten about your customers and that their service matters to you. … Continue reading
  16. twerkooo

    Umbrellas in a Desert?

    Chapter 10: Place and Development of Channel Systems Ever walk into a store and wonder WHY they sell a certain product there? Imagine visiting an area that is mostly dry and hot and walking into a convenience shop and one of the things they’re selling is an umbrella? It sounds pretty ridiculous right? Well, when organizations and companies are product planning knowing the place is very important. The most important aspect of finding the right “place” for a product is putting yourself in the customer’s perspective. Chapter 10 discusses how companies make their decisions about their product based off of the location in which they are attempting to sell and … Continue reading
  17. twerkooo

    Oh….. What brand is that?

    Chapter 8: Elements of Product Planning for Goods & Services “Branding” is the use of a name, term, symbol, or design – or a combination of those – to identify a product (Essentials of Marketing). The manner in which our society has progressed over the last couple of decades has caused branding to become very important for product planning within organizations. It’s unfortunate to say, but many people focus on the brand name just because they feel as if it is “socially acceptable”. When creating a product, companies strive to have the product be successful, but also to create a “brand” that will interest people and keep their business. It … Continue reading
  18. mwatanab

    Preschool Quips Refreshing Spirits

    It’s been a while since I’ve posted anything and, though this is not going to be a hefty post, I’m going to ease my way back in.  Here are some of the silly things that kids say: From my beloved Puppylove: “You need to go potty.”  Why?  “Because you keep shaking your leg.” - “I […]
  19. twerkooo

    I WANT this, but I really NEED that….

    Chapter 5: Final Consumers and Their Buying Behavior A “need” is the basic force that motivates a person to do something, while a “want” is a need that is learned during a person’s life. As humans we are motivated by either a “need” or a “want” which has been psychologically proven. Chapter 5 analyzes the “PSSP Hierarchy of Needs” that explains the physiological needs, safety needs, social needs, and personal needs in attempt to explain why people buy certain things. It’s important to know the basics of what drives us as humans to purchase things in order to find the ideal method of marketing and reaching out to potential customers. … Continue reading
  20. twerkooo

    I market? No wayyyyy

    Chapter 1: Marketing’s Value to Consumers, Firms, and Society Most of the time we don’t realize when we encounter the idea of “marketing” because it’s become second nature. Chapter 1 of “Essentials of Marketing” attempts to define marketing on a more personal level. We use marketing as a part of our everyday lives; the places we shop, the electronics we use, the goods and services we buy, and even our interactions with other people. Professor Gentry defined marketing as “providing people with what they want for perceived mutual benefit”, which realistically most of us do during the course of the day. With the understanding that “marketing” circulates our everyday lives, … Continue reading
  21. ericgreenlaw


    The first article I read was the Nicholas Carr one, original I know. I completely agree with him. I actually had a conversation with my Dad about this topic a few weeks ago. I’ve noticed the same change in myself. I used to love to read, all throughout my schooling up until about 11th grade […]

UMW Spring 2024 (Bond & Groom)

Welcome to Paul Bond and Jim Groom’s Spring 2024 ds106

Student Blogs

(9 posts)

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