If you’re trying to come up with a brand for yourself, you have to know who you are, and if you know who you are, then the good people of the world will know who you are. And if the GOOD PEOPLE OF THE WORLD, KNOW. WHO. YOU. ARE. Then you, my friend, have a successful brand. 

I am small, I am fast, and I am tough. I am the Mighty Mouse..you know, minus the cape, rodent DNA, and cartoon illustrated physique..’Still relevant. ‘Still wish I could put that on my resume.