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I read chapter fourteen in our Essentials of Marketing book. A very important concept in this chapter is customer service. It is extremely important for your company or business to have impeccable customer service. If your company or business has bad customer service it is very likely that you will drive customers away. For example, […]

I read chapter thirteen in our Essentials of Marketing book. A very important term in this chapter is “advertising”. In the United States we are constantly advertising new products everyday. Without advertising it would be hard to get the visibility of products out to the general public. Advertising is a paid form of getting your […]

I read chapter twelve in our Essentials of Marketing book. A very important thing in this chapter is Internet retail. Internet retail is constantly growing everyday. Internet retail is great for customers because it is extremely convenient. Today you don’t have to even leave your home to go on a shopping spree.  

I read chapter eleven in our Essentials of Marketing book. One of the most important terms in this chapter is “transportation”. Transportation is essential when it comes to getting products to the stores to be distributed to the consumers. Without transportation we would never be able to buy our products from the stores. Transportation includes […]

I read chapter ten in our Essentials of Marketing book. One thing I found very important in this chapter is how some consumer products are sold directly. Selling products directly can be a major advantage for some companies. An example of this would be when women sell Mary Kay products to other women at cosmetic […]