This is a session that aired live on Tuesday, February 5th, 2013 for Alec Couros's #etmooc. The session is a discussion of how the animated GIF came to define an online digital storytelling class back in the Winter of 2010, and eventually take the internet by storm. The question asked an analyzed in this 1 hour and 10 minute session are why the GIF? Whence it came? How is it storytelling? Why the cultural fascination? And where to next. Variety shows participants include Tom Woodward, Michael Branson Smith, Brian Lamb, and Zack Dowell.