DS Video Project: Goals
In 2009 I took a brief (and some may say ill-fated) foray into the world of video creation, iMovie, and YouTube. This is one of the results (and my biggest YouTube hit to date, with nearly 300 views. Don’t be too impressed). This whole phase came shortly after my acquisition of a new MacBook and updated iMovie, which I used to poorly splice together clips of a local news story about a meth lab and some terrible Jennifer Aniston movie that I’ve never seen for the amusement of my cousin.
Three and a half years later I’ve been asked to revisit this stage in my life and once again venture into iMovie for class. I’m not entirely sure what I’m going to make my three videos about, but I do have a few goals I’d like to meet while completing this assignment:
In summary: anything would be better than my first YouTube creation, but let’s hope I can take it a step further this time.
I just registered for this class so I had a lot of catching up to do, but I’m enjoying the daily creates as well as the opportunity to use tumblr outside of reblogging pictures of Naya Rivera and Cher Horowitz. Apologies to my (very few) followers whose dashboards have been bombarded with huge text posts.
My reading response for tomorrow is here.
My review of the Michigan Public Radio website is here.
Past video/reading responses are here (“The Machine..”); here (RiP!); and here (Web 2.0).
All daily creates can be found here.
I registered for DS106 (I think.) So for my response I tried to use photos to represent the branding argument. I thought it would be a fun way to help respond to the writing. I rather like the way the response looks and might try to do more in the future.
I really like how Michigan Radio is organized. Its stories make for very interactive reading. Most of its stories link back to any information that is claimed or may be relevant. I also like that it has a listening function to most of its stories because it’s from a radio show. I also like how the areas of interest are clearly labeled on the homepage as well as in tabs so that way people can sort by interest easily. The website creates a sort of short version of their entire show but segments it up into specific areas of interest.
I found David C. Edelman’s “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places” a really thought-provoking piece. The analysis of how consumers go about making purchases on the internet is never something I had really considered, but reading his findings made a lot of sense to me, especially as someone who makes a lot of purchases on the internet. For me, customer reviews are really important when I make a purchase, and it’s also rare that I actually go to the website of the manufacturer, where I’m less likely to find reviews of their product that aren’t from websites that get paid to endorse their products. It was funny to me to read how developer teams were so surprised by the uselessness of some of their “tried-and-true” marketing techniques, like ads on websites. For me, the more I see an ad from a company invade my computer screen, the less likely I am to buy something from them just out of pure annoyance. What I think we can take from this article is just how important online retailers have become, especially in terms of their space for user dialogue and feedback, and their ability to advertise a multitude of products in one place. This definitely means rethinking the business strategies of a lot of companies who are used to traditional advertising models.
I found Soumitra Dutta’s piece “What’s Your Social Media Strategy?” to be a lot less enlightening. It didn’t offer any new information, and I feel like it was a guide that would be more useful to fiftysomething corporate executives that have never used anything but AOL Mail. What I found most interesting is that Dutta felt the need to even write this piece - I suppose that, given it’s from the Harvard Business Review, the audience is what I suggested it would be - but I think that today in 2012, social media’s explosion offers a more critical analysis of its usefulness, not just a cut-and-dry pamphlet on if you should use LinkedIn or not.