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  1. @FlOv_evelyn

    THE CANON WAS VIGNELLI

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    Massimo Vignelli created Helvetica, originally Neue Haas Grotesk. Yes, the font! I know everything is made by someone, but why did I assume that fonts were just made by computers? When technically all the information that came and are inserted into computers are from people’s minds. I read the text in our week assignment regarding […]
  2. @angelk1208

    Thoughts on Vignelli Canon

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    As I read Vignelli Canon by Massimo Vignelli, I realize that it is fairly complex. Many things go into the process of creating a design. Vignelli mentions that he focuses on the three main concepts: semantic, syntactic and pragmatic. For semantic, he explains that understanding the purpose and the intention before creating a design. This […]
  3. @BensonKaylie

    vignelli thoughts

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    Graphic design is something that we see so much of, we are pretty much immune to it. We see it, but we don’t look at it. Reading The Vignelli Canon by Massimo Vignelli is a breath of fresh air. I am a big fan of minimalism. I think it looks clean and nice, and just makes me feel refreshed when there isn’t a lot of clutter around. Even though minimalism is something that seems like it would be so easy to do, so mindless and simple, it actually takes so much thought and planning to make sure it comes out minimalistic, and not just lazy. Vignelli said in the very beginning of his book: “I have always said that there are three aspects in Design that are important to me: Semantic, Syntactic and Pragmatic.” Which is something I’m going to have to keep in mind when practicing graphic design myself. Funny enough, I am writing this in the airport while waiting for my flight to San Antonio for an internship, and I’m flying American Airlines. Lo and behold, one of Massimo Vignelli’s more well known works is the American Airline’s logo. So graphic design is always literally right in front of us at all times. You just need to look.

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